Activities

19th Belgrade Banca Intesa Marathon 2006

---

TV News Highlights

• BBC WORLD TV
  150 million homes/hotels in 200 countries
  
  Sat, Apr 22 - 21.30CET – 30sec edited highlights
  Sat, Apr 22 – 23.30 – 30sec
  Sun, Apr 23 – 01.30 – 30sec
  Sun, April 23 – 03.30 – 30sec
   
• CNN INTERNATIONAL
  180 million homes/hotels worldwide
  
  Sat, Apr 22 – 20.30CET – 30sec
  Sat, Apr 22 – 22.30 – 30sec
  Sun, Apr 23 – 04.30 – 30sec
  Sun, Apr 23 – 08.30 – 30sec
  Sun, Apr 23 – 10.30 – 30sec
   
• EURONEWS
  Available in 144 million households/hotels, in seven languages around the world. It is the number one cable/satellite station in Europe.
  
  An edit of 37seconds was shown every half hour between 20.00CET on Saturday, April 22, until 14.00 on Sunday, April 23. This meant an unprecedented number of 36 times!
   
• EUROSPORT INTERNATIONAL
  100 million homes/hotels around Europe, in Africa, Middle East, including European Russia.
  
  Sat, Apr 22 – 23.00CET – 30sec
  Sun, Apr 23 – 00.30 – 30sec
   
• EUROSPORT2
  Available in 40 countries across Europe, N Africa and the Middle East, with a catchment of 25 million households/hotels
  
  A 30sec edit was broadcast four times on Sunday, April 23.
   
• TRANSWORLD SPORT
  One hour magazine programme, broadcast in over 100 countries, often on more than one channel per country, with over 165 million potential households/hotels
  
  A 50sec edit, with prominence to sponsor banners and logo, and featuring Carl Lewis, men and women’s races, and prize-giving was included in the show broadcast during week commencing April 24.
   
• GILLETTE WORLD OF SPORT
  A 30 minute magazine anthology, broadcast across the world in over 100 countries (No audience figures available yet).
  
  A 30sec edit, with start, sponsor banners, etc, men’s and women’s races, and finishes. Broadcast in week commencing April 24.

TV News Agencies

• REUTER TV
  
  An edit of 1min 55sec was broadcast on three different feeds, from 18.00CET during the evening on April 22.
   
• SPORTS NEWS TV (SNTV)
  
  An edit of 2min 25sec was broadcast on two different feeds during the evening of April 22.

Radio

• BBC WORLD SERVICE
  Ten Minutes interview with Carl Lewis was broadcast on the full world service, ie around the world, in every country, over 200, that can receive BBCWS.
   
• BBC WORLD SERVICE FOR AFRICA
  Race previews/reports/interviews with winner, and with Carl Lewis (further info to follow)
   
• VOICE OF AMERICA (VOA)
  Race previews/reports/interviews with winner, and with Carl Lewis (further info to follow)

Print Media

• Runners World UK
• Athletics Weekly (UK)
• Gazetta dello Sport (Italy)
  
  The three journals, daily, weekly, monthly have already carried, or will carry two substantial pieces on the Belgrade Banca Intesa Marathon, and this year’s patron, Carl Lewis.
  In addition, both L’Equipe colour magazine in France, and the Daily Express in Britain have lengthy pieces on Lewis, in which the marathon and the city of Belgrade are mentioned.
   
• Track & Field News (USA)
• Marathon & Distance Runner
• AIMS Newsletter
• Athletics International Magazine

Print News Agencies

• Reuters
• Agence France Presse (AFP)
• Associated Press
• Press Association (UK)

Electronic Media

• www.iaaf.org 
• www.letsrun.com
• www.trackandfieldnews.com 
• www.ananova.com
• www.pa.com
• www.ukathletics.com
• www.raceresultsweekly.com
• www.runnersworld.com
• www.runningstats.com
• www.marathonguide.com
• www.runnersweb.com
• www.berlin-marathon.de
• www.aol.com
• www.onrunning.com

Globe Runner Productions, London

---

5 May 2006
Competition open for a month

The Belgrade Marathon Ltd. traditionally rewards the authors of the best photographs and written pieces dedicated to the events it organises. This is also the case with the 19th Belgrade Banca Intesa Marathon and the competition is open until 5 June.
Eligible for the competition are three types of entries:

1. The best photograph of the 19th Belgrade Banca Intesa Marathon.
   Prizes:
   1. Trip to the New York City Marathon (courtesy of the Belgrade Marathon).
   2. Return air ticket for an European destination (courtesy of JAT).
   3. Sports gear set (courtesy of REEBOK).
   (an exhibition featuring the winning and short-listed photographs will be organised).
2. The best published press photograph of the 19th Belgrade Banca Intesa Marathon.
   Prizes:
   1. Return air ticket for an European destination (courtesy of JAT).
   2. Sports gear set (courtesy of REEBOK).
   3. Timepiece (courtesy of S&L).
3. The best original article / feature of the 19th Belgrade Banca Intesa Marathon.
   Prizes:
   1. Return air ticket for an European destination (courtesy of JAT).
   2. Sports gear set (courtesy of REEBOK).
   3. Timepiece (courtesy of S&L).

Entries are to be sent to the following address:
The Belgrade Marathon, Humska 4, 11000 Beograd
and marked “For the 19th Belgrade Banca Intesa Marathon 2006 Competition”.

The competition will be closed not later than 5 June 2006 (depending on the periodicity of publication of individual magazines).
A special jury of the organisers will rate the entries and inform the competition participants and the public about the competition results.
Organisers: The Belgrade Marathon, REFOTO magazine, Orange studio and art gallery O3ONE.

---

The final meeting with the press scheduled for 26 April 2006, following the seven marathon days that shook Belgrade, fielded Dejan Nikolić, the director of the Belgrade Marathon and his US guest, Allen Steinfeld, the executive director of the ING New York City Marathon and vice-president of the Association of International Marathons and Road Races (AIMS).
It served as an opportunity for the host to communicate the first evaluations of the 19th Belgrade Banca Intesa Marathon, and for the guest from the States to present the ING New York City Marathon.
- In the first 24 hours following the completion of the 19th Belgrade Banca Intesa Marathon, CNN, BBC World, Euronews and Eurosport broadcast 63 times in no less than 200 countries the coverage from Belgrade in an average duration of 37 seconds, which can be rated as a major achievement by which we partially repay the city for investing in the organisation of the marathon. The final media report will be finished on Sunday, when magazines, domestic and foreign, and especially race and sports magazines, should publish scheduled features from Belgrade, - said Nikolić.
In an engaging presentation, Allen Steinfeld, recalled the first days of the New York City Marathon, the home of which, for the first five years, was Central Park, a local race that only in 1976 claimed the streets of New York, its course running through the outskirts and unattractive streets and boulevards (part of the course actually involved running up the stairs) to connect all five of New York boroughs.
The New York City Marathon pioneers, headed by the late Fred Lebow, managed to win the trust of the city authorities and all competent public services and set the new course through the most attractive parts of Staten Island, Brooklyn, Queens, Bronx and Manhattan thus becoming the most attractive marathon in the world.
- Our marathon, probably, boasts the world’s largest organisational apparatus. Alongside 65 full-time employees, who organise 100 races a year, the organisation of the marathon involves 12,000 volunteers, 2,500 police officers and as many fire-fighters. They service 36,000 runners, one third of which comes from New York, the second comes from the USA, and the third from abroad. The ING New York City Marathon costs between 12 and 13 million dollars, and the prize money is approximately $600,000. The whole of New York, the mayor, the managements of all five boroughs and all of their communal services including the police and fire departments, provide maximum support to the marathon regardless of the government changes. The ING New York City Marathon is one of the city’s most prominent events, during the seven marathon days the city’s income increases for $170,000,000, - said Allen Steinfeld.
Asked by the press to make known the financial data concerning the Belgrade Marathon, Nikolić said:
- Clearly, we cannot measure up to the New York City Marathon, nor is it our aim to. The Belgrade Banca Intesa Marathon costs between 250 and 350 thousand euros, and the prize money does not exceed 70,000 euros.
He did not entertain other comparisons, but let us add that the Belgrade Marathon has five employees whose annual plan features four races, that the full organisation of the marathon comprises about 1000 persons, that the domestic running base can offer just over 100 athletes capable of completing a 42,195m race, that the number of half marathoners is but ten times larger… The winner in men’s competition of the New York City Marathon receives $100,000, the winner in women’s competition as much as $130,000 (30,000 is an additional bonus of the title sponsor), while the bonus for a result under 2:07,30 (which in theory can be achieved by more runners) alone amounts to $70,000 – as does the full prize and bonus money of the Belgrade Marathon.
The presentations of Allen Steinfeld and Dejan Nikolić showed that the two marathons share a number of similarities in their programme activities. The Belgrade Marathon recently initiated a three-year campaign entitled “Let’s Start with Sports“, stemming from the Children’s Marathon that attracts around 18,000 youngsters with the aim of promoting running amongst the youngest population. The New York City Marathon already has the similar scheme for the underprivileged primary school children that involves 10,000 beneficiaries from third to fifth grade, and they are not pleased with the figure as New York has half a million inhabitants of that age group, and the primary schools do not offer compulsory classes of physical education. The Belgrade Marathon features the Fun Run intended mainly for the pupils of the primary and secondary schools since while ago, and the New York City Marathon, sometime later, began to organise, as an overture to the marathon, the 3km race intended for the secondary school pupils...


Dejan Nikolić and Allen Steinfeld at the Belgrade City Hall

---

Football clubs Partizan and Red Star, the two sides of the 126th derby played on 1 April, decided to, for the first time in a 61 year long history of their duels, donate specially made shirt sets…

The donation, via the mediation of the Belgrade Marathon Ltd., and with your understanding and cooperation, is intended for the primary school pupil of Serbia and their safer and more careless childhood and schooling that UNICEF campaign „School without Violence” is striving to bring about.

You can also, by taking part in the auction, join your favourite players and contribute to creating the safer schools in Serbia.

Purchasing a shirt of your favourite player, a set of shirts of the two most popular football teams or balls autographed by all the players of Red Star, or Partizan, you become an important participant of this charity programme.

The auction features 30 red-and-white and 30 black-and-white shirts, autographed by their owners, all 30 players of Red Star and Partizan’s football machinery, respectively.

You can bid for an individual shirts (one, two or more) or for the 30 piece set of either red-and-white or black-and-white shirts (or both sets).

You can also bid for the two balls used in the 126th derby. Choose the “black-and-white” ball featuring 30 autographs of Partizan’s side, or the “red-and-white” ball with the 30 autographs of Red Star’s team.

The highest bidder at the end of the marathon day (midnight 22 April) shall receive a shirt, a set of shirts, or a ball of the 126th derby that he or she tendered for.

The auction commences on Tuesday at midnight, that is in the first minute of 12 April leaving you a ten day period to bid the highest price, obtain the memorabilia of your choice and contribute to a noble cause – „School without Violence“.

Partizan shirts auctioned for school without violence

STARTING BIDS

• The starting bid for each individual shirt is 400,00 csd.
• The starting bid for each 30 piece ETERNAL RIVALS’ shirt set is 30,000 csd.
• The starting bid for each 126th derby ball autographed by ETERNAL RIVALS’ players is 10,000 csd.

Choose one of the autographed shirts of the 126th derby sides!

The auction results will be announced at the 19th Belgrade Banca Intesa Marathon press conference on Monday 22 May and presented at this web-page.

The auction winners can collect their shirts and balls at the Belgrade Marathon Ltd., 4 Humska Street, 11000 Belgrade, within three days from the auction results announcement with a receipt confirming that the winning bid was paid into the following account: __________________________________________ for „School without Violence“.

Programme „School without Violence – towards a safe and enabling environment for children“ is a comprehensive programme involving pupils, teachers, parents and the entire community implemented by UNICEF in cooperation with the Ministry of Education and Sports, the Ministry of Health, the Ministry of Labour, Employment and Social Policy and Institute for Advancement of Education.

The Belgrade Marathon has joined the „School without Violence“ partnership and the slogan of this year’s marathon is the “19th Belgrade Banca Intesa Marathon – for School without Violence“.

The outcome of the partnership is the involvement of the world’s best athlete of all time Carl Lewis, the promoter of the 19th Belgrade Banca Intesa Marathon, whose stay in Belgrade is supported by “NIS Petrol”.

Carl Lewis will be a special guest, and at the same time, a co-host of the fundraising cocktail party for the corporate sector that will be held on 20 April.

UNICEF and its partners are announcing the beginning of a new national campaign for promoting the programme “School without Violence“ and additional fundraising, as the implementation so far has pinpointed a need to intensify the programme and involve more schools.

The previous campaign introduced to the general public the programme’s goals and importance for the entire community, and the specific outcome was a total number of 112 schools that had applied for the involvement in the programme. The programme is being currently implemented in 54 primary schools in Serbia involving 29,000 pupils, and 5,900 teaching and non-teaching staff.

The preliminary survey data show that violence is widespread in schools and that a large number of pupils have not only suffered verbal and physical abuse, but that they themselves have humiliated or physically attacked their peers. The “School without Violence” programme can help break the complex chain pattern of mutual violence, as the goal of the new national campaign is the inclusion of additional 50 schools in the programme.

The fact that the “School without Violence” is financed solely through local resources - donations by citizens and the private sector - proves that the programme is fully recognised and accepted by the people of Serbia. The initial funds for the beginning of the programme implementation in four schools were collected in June 2005 at the farewell basketball game of Aleksandar Djordjevic, UNICEF National Ambassador for Serbia and Montenegro. The involvement of the additional 50 schools was made possible by the voluntary donations of citizens and private businesses in the amount of 17.3 million dinars.